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They Have Money to Burn—Yours!
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Many listing agents spend hundreds or even thousands of dollars a month on newspaper ads and other print advertising to promote their listings, even when these produce little or no results. Why? It may be simply that old habits die hard. Or it may be due to company policy at their agency, or because the agents feel a sense of loyalty to people at print advertising venues with whom they have longtime relationships. The cynical view would be that some agents think spending all that money justifies their charging higher commissions. Whatever the reasons, print advertising dollars are largely wasted in today's Real Estate reality. Nowadays, serious buyers are less and less inclined to look at print ads. Fewer and fewer read the newspaper, or even subscribe to it. And most realize that supermarket circulars are already hopelessly out of date before they hit the racks. That's why we don't rely on out-dated, inefficient print advertising to market your home, and why you don't pay for it with higher commissions. We can list your home on the MLS and give you full service from listing to closing for less than half what other companies commonly charge.*
* All real estate commissions in Tennessee are negotiable. |
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 Why should you let Barb & Eric help you sell? Because our reduced-commission MLS listing program will save you thousands of dollars* compared to most old-style agencies!
How we save you money: Instead of inefficient, old-fashioned newspaper advertising and supermarket circulars, we use the many low-cost and free resources of the Intenet to market your home. We know how to maximize the power of the Web so that more buyers see your listing when they search online.
Q: Will you sacrifice service to save money?
A: Absolutely not!
With some reduced commission listing plans, you're basically on your own when it comes to showing and marketing your home. But not with our MLS For Less program. We handle all your showings. We make sure prospective Buyers are financially qualified to close on your home before we show it. We help you negotiate the best deal when an offer is received, and we stick with you afterward, attending to the countless necessary details and protecting your interests right down to closing day. You save money without giving up great personal service and sound professional guidance!
 Q: How can we provide so much for so little?A: We keep your costs low by keeping our marketing costs low.
Our approach is Internet based, using the many links available for real estate listings on the Web to put your listing where today's Buyers are. That begins with placing your home in the Middle Tennessee MLS, where thousands of other agents can find your home. Buyers themselves can also easily find your home through sites like Realtor.com, Homes.com, Realtracs.com, Yahoo Real Estate, and of course BARBandERIC.com and eRealtyShop.com.
We understand that the Internet is a visual medium. One of the most important ingredients in the success of all these pathways is the proper presentation of your home to the public. Attractive photographs are essential to capture interest, phone calls and inquiries. That's why we give special attention to taking photos of your home that will jump off the screen. In a head-to-head competition of otherwise similar listings, the ones with the prettiest pictures always win, and that gives you a real and valuable marketing edge.
Save money when you sell your home! Contact Barb & Eric and let us help you reach today's buyers on the MLS for less!
* All Real Estate commissions in Tennessee are negotiable.
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| Self Serve: Good for Buying Gas, Bad for Selling Your Home
There are cut-rate companies out there who'll list your home on the MLS for next to nothing. But with most of them, that's all you get. You'll have to be home to show your property to unrepresented buyers, and you'll have no way of knowing whether those buyers are financially qualified to buy it. When an offer comes, you'll either have to trust your own real estate savvy and negotiating skills to keep from being short-changed, or pay your listing agency for professional advice on a menu basis—like ordering Chinese food. Then at the closing table you'll find you're all alone, with nobody representing your interests and protecting your rights. But when you list with Barb & Eric you won't sacrifice professional, personal service to save money. The only thing we cut is the cost of selling your home! |
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